 Sandbox Summit® @ TOYCON 2009 May 6-8, 2009
The Wigwam Golf Resort & Spa, Phoenix, Arizona
Our next Sandbox Summit: Pay Attention, Play Attention, will take place at TOYCON, the Toy Industry Association's annual leadership conference, from May 6 to 8 in Phoenix, Arizona. For details on ToyCon, click here.
Pay Attention/Play Attention
Making Play Value Your Most Valuable Asset
May 8, 10 a.m. at ToyCon
This panel will address ways to extend the benefits of play by translating a product's core strength into new languages. Sandbox Summit cofounders Wendy Smolen and Claire Green will moderate the panel discussing ways to increase play value—beyond creating the expected website or slapping a licensed character on a line extension. Panelists will present new research on mobile play and learning; take the audience through the thinking behind designing a successful iPhone App; and show when and why thinking out of the box makes sense for extending a product's play value and shelf life. Learn more about our panelists >
The New Playing Fields:
Building a 21st Century Sandbox
September 24, 2008
Katie Murphy Amphitheatre | Seventh Avenue at 27th Street | New York, New York 10001
If you missed The New Playing Fields: Building a 21st Century Sandbox, listen to it here >
Learn more about The New Playing Fields: Agenda | Speakers | Brochure
Sandbox on YouTube
Welcome and Keynote Presentation: Andy Berndt, Google Creative Lab
Andy Berndt, creative lab guru at Google, tells how turning a box of used bike parts into a functioning bike led him to connect a panoply of new ideas. If we want our kids to be able to function in organizations that respect creativity, critical thinking, and out-of-the-box solutions, how can we help them develop the skills they need to get there?
See more video presentations from The New Playing Fields here >
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