 |
 |
Every year, thousands of techies, geeks, investors, inventors, media-makers, and the mere curious head to Las Vegas for the International Consumer Electronics Show (CES), the largest display of electronic products in the world. In 2008, for the first time ever, attendees had a new destination on their list: The Sandbox Summit™, a conference and exhibit that took a look at how technology is affecting the way kids play, learn, and connect.
The meteoric rise of toys with chips, social networking, and digital gadgets clearly signals a shift in the type of toys kids use and the types of play they enjoy. Recognizing that we have "crossed the digital Rubicon," The Sandbox Summit™ asked the question, how can we make sure techno-toys engage our kids' minds, not just their hands?
A day of key industry speakers, educators, marketers, journalists and researchers addressed a standing-room-only crowd offering new insights into the toys, trends, and products that are shaping our kids' lives today. Four days of exhibits at the Sands gave Sandbox Summit attendees opportunities to test-drive the gear that's defining the next generation.
The event at CES in 2008 was co-produced by Claire Green, Wendy Smolen and Robin Raskin. |
|
|
 |
|
| Tuesday, January 8 : The Venetian, Lando 4303-4306 |
|
8:30-9:05 a.m. Complimentary Power Breakfast (reservations required)
|
Charge up your batteries and start your networks at a data-filled breakfast designed to jumpstart the conversation about today’s digital kids and their families. Nickelodeon will fuel you with everything you need to know about today's youngest generation and what is essential to their multiplatform lives. REGISTER HERE>
Speaker: Leigh Anne Brodsky, President, Nickelodeon and Viacom Consumer Products
|
|
|
9:15-9:40 a.m. Keynote: Digital Media's Impact on Today's Kids ... Brought to You By the Letter S for Sandbox Summit
|
Kids are embracing technology as fast as we can produce it. To make sure that they become active innovators instead of passive consumers, we need to be as smart as they are. Sesame Street Workshop, one of pioneers of kids’ media, tells us how to keep looking ahead.
Speakers: Gary E. Knell, President and CEO, Sesame Workshop and Elmo |
|
|
9:45-10:45 a.m. The New Frontier of Play
|
Today's kids log on before they walk and blog before they run. Tweens clique on Facebook; playgrounds are virtual. Rock stars of the digital world discuss how technology is changing the nature of creative play. Should we commiserate or celebrate? You decide.
Moderator: Lisa Guernsey, Journalist and Author
Panelists: Alice Cahn, Cartoon Network; Ellen LaPointe, HopeLab; Rosie O'Neill, Mattel; Jeff Bell, Microsoft, Tim Hall, Digital Blue |
|
|
11:00-11:45 a.m. Dust or Magic? A Tour of the Top Tech Toys
|
See how real kids react to the digital toys that topped this year's Hot Lists. Weigh in with Warren on whether the technology enhanced---or hindered---the play value. Then cast your high-five for the high tech gear that works best.
Presenter: Warren Buckleitner, Ph.D., Editor, Children's Technology Review
|
|
|
12:00-1:00 p.m. The Digital Family: Are We Speaking the Same Language?
|
Just because we can put a chip in a doll or give a voice to a truck does that mean we should? Hear from industry leaders about what's working, what isn't, and what's driving their next generation of techno-products.
Moderator: Andrea Smith, News/Technology Producer, ABC News Radio
Panelists: Anastasia Goodstein, Ypulse; Michelle Slatalla, NYTimes; John Davison, Whattheyplay.com; Denise Tayloe, PRIVO
|
|
|
1:15-2:15 p.m. What is Tech Really Teaching?
|
If it has an A, B and C is it educational? Is handwriting dead? How can you set limits on virtual time and space? Hear what those who make the rules have to say.
Moderator: Alix Kennedy, Vice President, Editorial Director, Disney Publishing Worldwide, Consumer Magazine Group
Panelists: Robert Franek, Princeton Review; Leslie House, Knowledge Adventure; Deborah Manchester, Zula Patrol; George Cigale, Tutor.com; Marian Merritt, Symantec |
|
|
5:30-7:30 p.m. Cocktail Party Sands Exhibit Hall
|
| End your day with a playdate and cocktails at the Sandbox Summit exhibit space. Meet Miss America 2007, trade stories around our park benches, and of course, have fun. Sponsored by Amiga. |
|
|
